Case Study

Taylor’s University

Opportunity

Showcasing Culinology at Taylor’s University

Culinology blends food science, technology, and culinary arts. Taylor’s University, the only university in Asia offering this course, challenged its marketing team to boost awareness and enrollment by 35%. Given the uniqueness of this program, we aimed to demystify it, highlight the university’s culture, and illustrate the limitless opportunities after graduation.
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Idea

Real Students, Real Stories

Our campaign showcased experiences and job opportunities made possible with this unique program. We put current students in the spotlight, letting their experiences and words shape the story. The realness of their journey is what made this resonate with future students.

Result

60% Enrollment Increase, 60K Organic Views

The video was used at education fairs, in online marketing, and on social media. As a result, the University saw a 60% increase in enrollment, and the video garnered over 60,000 organic views in the first year.

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