Storytelling and Creative Marketing Strategy for Public Colleges and Universities
Two Dots Studio partners with public colleges and universities to communicate academic excellence, research initiatives, student success, and campus life through strategic storytelling, video production, and creative marketing. We help institutions strengthen institutional visibility, enrollment communication, and brand positioning in an increasingly competitive higher education landscape.
From strategic enrollment campaigns and student recruitment messaging to research storytelling, alumni engagement, and advancement communications, we help universities translate complex institutional priorities into clear, compelling narratives that resonate with prospective students, faculty, donors, and community stakeholders.
Our work supports public colleges and universities in building stronger connections across campus communities, improving engagement throughout the student journey, and elevating how their impact is understood both internally and externally.
Taylor’s University
Where Culinary Creativity Meets Science
Culinology is a new discipline, part culinary art, part food science, and Taylor’s University needed a way to explain it to students who had never heard the word before.
We partnered with Taylor’s University to shape the strategy and story behind “Taste of Tomorrow,” a promotional film built to introduce prospective students to a course most of them didn’t know existed yet. We helped translate a new field of study into something students could see themselves stepping into.
Some courses need a syllabus. This one needed a story.
Every Campus Has a Story Taking Shape – Let’s Bring Yours Into Focus
Tell us what’s happening on your campus, and we’ll explore how to help bring your story into focus through clear, engaging storytelling.
This Could Be You
The work you’re doing matters. Your marketing should, too.